Building iconic fashion brands through strategic leadership, consumer psychology, and customer-centric merchandising, buying and product development.
I help fashion brands create customer-centric assortments that drive growth, strengthen brand identity, and translate consumer insight into commercial success.
I’m Gurki
I’m a fashion business professional with over 20 years in the industry specializing in buying, merchandising, and commercial strategy. With graduate training in psychology and an MBA, I bring a unique perspective to consumer behavior, assortment planning, and building customer-centric brands. I believe the strongest fashion businesses are built where creativity, data, and a deep understanding of the customer intersect while having a strong internal leadership team.
